AMEX X PINTEREST COACHELLA COLLAGE POP-UP
The Brief: Pinterest is where Coachella attendees visualize their dream trip, and AMEX is the card they use to get VIP access. How can we leverage the power of both brands to create a memorable and valuable experience at the festival.
The Idea: Give attendees the chance to capture their Coachella experience by building a customized visual memento of their time — a Pinterest collage — at the AMEX pop-up while enjoying the AC and drinking a cold soda.
Major wins: Ideated, developed and staffed the execution on the ground. Attendees developed 1,000 collages in the first weekend. AMEX asked us to partner again for a pop-up at their 2026 Coachella activation.
