Rocket mortgage flips expectations
The Insight: Future homeowners come to Pinterest to plan & vision board their home-to-be long before they actually purchase it. How could we transform their search into a chance to actually buy a home with Rocket?
The Idea: Breakthrough Pinterest Pins that flip from trending home searches to reveal clear ways to purchase your dream home with Rocket. These thumb-stopping Pins caught Pinners searching for home inspiration and demonstrated that Rocket can do them one better and help them get the keys to their dream home.
Major wins: I pitched this concept directly to the CMO in person, and it resonated so deeply they spent $7M to make it happen. Up from $500k platform spend the year prior.
