Rocket mortgage flips expectations
The Insight: Future homeowners come to Pinterest to plan & vision board their home-to-be long before they actually purchase it. How could we transform their search into a chance to actually buy a home with Rocket?
The Idea: Breakthrough Pinterest Pins that ‘Flip Expectations.’ The flipping pins start with trending home searches common on platform and flip to reveal clear ways to purchase your dream home with Rocket. These thumb-stopping Pins caught Pinners searching for home inspiration and demonstrated that Rocket can do them one better and help them get the keys to their dream home.
Major wins: Pitched and sold this concept to the CMO in person. Drove incremental revenue.
The Strategy behind the idea
